24749 Entrepreneurial Marketing Management6cp
Requisite(s): 24734c Marketing Management AND 24710c Buyer Behaviour
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Within this subject, marketing is approached not simply as a way for making sales happen, but as a vehicle for fundamentally redefining products and markets for sustainable competitive advantage. This subject intends to build a framework of practical knowledge for successfully overcoming real-world marketing challenges in start-up ventures or supporting growth and innovation in established companies.
Detailed subject description.