24749 Entrepreneurial Marketing Management6cp
Requisite(s): (24734c Marketing Management OR 24834c Marketing Decision Making) AND 24710c Customer Experience and Behaviour AND (18 credit points of completed study in 18Credit Points spk(s): STM91699 c 24cp Core Subjects (MMarketing) OR 18 credit points of completed study in 18Credit Points spk(s): STM91700 c 18cp Core Subjects (GDMarketing))
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Within this subject, marketing is approached not simply as a way for making sales happen, but as a vehicle for fundamentally redefining products and markets for sustainable competitive advantage. This subject intends to build a framework of practical knowledge for successfully overcoming real-world marketing challenges in start-up ventures or supporting growth and innovation in established companies.
Detailed subject description.