University of Technology Sydney

24749 Entrepreneurial Marketing Management

Requisite(s): ((24734c Marketing Management OR 24834 Marketing Decision Making) AND 24710c Buyer Behaviour) AND ( 24720c Applied Marketing Research )
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



Within this subject, marketing is approached not simply as a way for making sales happen, but as a vehicle for fundamentally redefining products and markets for sustainable competitive advantage. This subject intends to build a framework of practical knowledge for successfully overcoming real-world marketing challenges in start-up ventures or supporting growth and innovation in established companies.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.