University of Technology Sydney

24748 Deliver Customer Value

3cp; Attendance: 3 x 1hr (seminars, online), plus self-directed learning
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240748 Delivering Customer Value

Postgraduate

Description

This subject helps students understand the customer and the value they add to an organisation as well as how an organisation can benefit a customer. The subject introduces theories and techniques of marketing in the context of various marketing decision-making environments. Students explore the nature and role of digital and social marketing for generating customer value as well as segmentation to determine a customer's lifetime value to an organisation. Topics in the subject are reinforced using marketplace data and analysis to measure and estimate the effects of an organisation's marketing effort.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.