22579 Data Visualisation for Business Communication

Description

Data visualisation has become an indispensable tool for effective business communication in the era of big data. This subject explores the principles, techniques, and applications of data visualisation specifically tailored for business professionals. A contemporary and distinguishing aspect of this subject is using data on business entities’ Environmental, Social and Governance (ESG) reporting in demonstrations and assessments. Students develop an understanding of how to transform complex data sets into visually compelling and meaningful representations that facilitate decision-making, storytelling, and persuasion through a combination of theoretical and hands-on practical work. Additionally, students gain insights into best practices and ethical considerations surrounding data visualisation in a business context. By the end of the subject, students are equipped with the necessary knowledge and skills to effectively communicate insights derived from data, enabling them to make data-driven decisions, drive innovation, and effectively convey information to diverse stakeholders in the business environment.