21940 Opportunity Commercialisation12cp; block mode
There are course requisites for this subject. See access conditions.
This is the capstone subject for the Graduate Certificate in Commercialisation in the Master of Business Administration in Entrepreneurship (C04304). The subject integrates knowledge and skills of entrepreneurship, innovation, commercialisation and strategic management with prior knowledge of accounting, finance, statistics, marketing and sales. Students learn how to evaluate a business opportunity and develop it through the various stages of commercialisation towards an operational business model for early-stage enterprises. Using a case study approach, students apply an entrepreneurial process; examine business strategy and the development of markets, products/services, business models, financial performance and measurement design.
Detailed subject description.