21918 Sport Business

Description

This subject aims to provide students with critical understanding of the theories, knowledge and skills necessary for managers in commercialised sport to operate effectively in increasingly complex sociocultural environments and competitive business markets. It draws on the expertise of leading practitioners across the fields of business development, finance and strategy, and involves the hands-on use of the skills and knowledge gained in the field, the boardroom and classroom. Key areas of the business of sport are investigated including the role of agents, sport broadcasters, risk and reputation management, and marketing. Working in groups and as individuals, students focus on problem-solving as a means of reflection and practice.

Typical availability

Autumn session, City campus