21778 Fundraising and Revenue Streams for Sports, Events and Not-for-Profits

Description

This subject seeks to provide an understanding of the strategic development of fundraising and revenue streams for events and not-for-profit organisations. One of the defining features of a not-for-profit organisation is that its core purpose is not necessarily related to its income generation. For events, revenue streams outside of ticket/registration fee-based revenue are integral to their success. The subject examines a variety of potential revenue streams including sponsorship, grants, merchandising, media rights, as well as other sources such as competitions, auctions and donations. The alignment of fundraising strategies with an organisation's mission and values are explored, as are the legal and ethical issues for revenue generation. Within an increasingly competitive environment for not-for-profit organisations and events, maximising revenue streams is a major challenge, and this subject will add to the skills and knowledge set of future event and not-for-profit managers.