21745 Services and Network Productivity with Data Analytics

Description

This subject covers the design, management and measurement of services, their operations and supply chain networks using data analytics. The focus is on service strategies which include customer co-creation and value creation in service networks; frameworks and models of service design including network operations, network configurations and human- and technology-centric approaches critical for people-embedded service networks; and design and delivery of services including services in supply chain and procurement systems. The subject provides students with the skills and capability to manage and measure services using computational techniques; methodologies and technologies for analytics-based computational decision making of business performance, e.g. productivity measures for service and supply chain networks; methods for measuring productivity for service and supply chain networks; and lastly human-mediated and computational services and toolkits. Students develop capabilities to identify managerial implications and successfully operate service value networks through the use of data analytics tools in a dynamic and complex business environment.