21661 Tourism Promotion and Distribution

Description

This subject seeks to develop an understanding of how marketing concepts and practices apply in the context of both tourism destinations and tourism services. This subject also explains and analyses the changing face of distribution in the modern tourism industry which has resulted in many industry principal service providers using the internet to bypass traditional intermediaries, such as wholesalers and travel agents, yet these businesses still thrive. This subject explores the survival strategies and adaptation approaches of key tourism industry sectors involved in promotion and distribution, and how others, such as destination marketing authorities, have incorporated new approaches into their strategic and operational approaches to promotion and distribution. Students are exposed to leading industry experts who provide in-depth insights on how key sectors of the tourism industry have adjusted to the dynamic changes to the promotions and distribution landscape.