21653 Servicescape and Venue: design, operations and management6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27216 Venue Management
This subject examines the principles of managing servicescape and venue design and operations. Specifically, it addresses how servicescapes and venues are designed, planned, managed, operated, evaluated and maintained. Servicescapes and venues covered in the subject include: stadia; tourist attractions; performing art centres; museums; multipurpose arenas; and convention and exhibition centres. The subject also covers issues ranging from outsourcing, traffic circulation to security and safety issues. Guest speakers from various servicescapes and venues are featured and current trends, case studies and future directions are also covered.
Spring session, City campus
Detailed subject description.