21652 Reputation and Risk Management in Tourism6cp
There are course requisites for this subject. See access conditions.
Reputation and risk management have become two of the key issues in tourism and tourism research since the 9/11 attack on the USA in 2001. Tourism businesses and destinations need to have strategies to deal with threats to the reputation and marketability of tourism destinations and businesses arising from external threats including terrorism, civil unrest, natural disasters, pandemics and economic slumps. They also need to be prepared to avert or manage internal reputation threats arising from management failure, mechanical, building or customer service failure. Reputation is the most valuable asset for any tourism (and indeed any service) destination or business. Maintaining reputation through well formulated risk management practice and procedure is a vital asset to any tourism business.
Detailed subject description.