21649 Olympic Games and Sport Mega-Events

Description

Mega-events are now a key part of the sport business landscape. Global spectacles like the Olympic Games, the Paralympic Games and the FIFA World Cup characterise the vast scope and scale of events that are watched by hundreds of millions of people via television or the internet. This subject focuses on how these events are planned for and delivered, together with their impact and legacy for host cities and nations. It is therefore concerned with project management, public policy, marketing and sponsorship, and international relations in respect of staging the world's largest events.