21649 Olympic Games and Sport Mega-Events6cp
Requisite(s): 48 credit points of completed study in Business Faculty Bachelor's Degree OR 48 credit points of completed study in Business Faculty Bachelor's Combined Degrees OR 48 credit points of completed study in Health Faculty Bachelor's Degree OR 48 credit points of completed study in Health Faculty Bachelor's Combined Degrees
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 27103 Olympic Games and Mega Events
Mega-events are now a key part of the sport business landscape. Global spectacles like the Olympic Games, the Paralympic Games and the FIFA World Cup characterise the vast scope and scale of events that are watched by hundreds of millions of people via television or the internet. This subject focuses on how these events are planned for and delivered, together with their impact and legacy for host cities and nations. It is therefore concerned with project management, public policy, marketing and sponsorship, and international relations in respect of staging the world's largest events.
Detailed subject description.