21641 Event Sponsorship and Revenue6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27194 Event Sponsorship and Revenue
Non-ticket/registration fee-based revenue is integral to the success of most public and corporate events. This subject seeks to provide an understanding of the strategic development of these revenue streams. In performing this function it examines a variety of potential event income sources including sponsorship, merchandising, concession rights, media rights, image/brand licensing, grants, as well as other less commonly used sources such as competitions and donations. In performing this function, this subject seeks to add to the skill and knowledge set of managers in the event field for whom the task of maximising event revenue in an increasingly competitive environment is a major challenge.
Detailed subject description.