21603 Advocacy and Social Change

Description

This subject explores the theoretical frameworks related to advocacy and activism. Organisations with a social purpose must engage with forms of advocacy to achieve their mission. Advocacy may relate to sustainability, social impact, and innovation. The subject explores advocacy in the Australian and global context. Advocacy and Social Change examines a variety of useful advocacy strategies for engaging with businesses, government, the public, Indigenous peoples, and individuals. Many innovative products, services, or ideas could be restricted by regulations that hinder development, the subject addresses how advocacy supports innovation and social entrepreneurship.

The alignment of different advocacy strategies with an organisation’s mission is explored, as are legal and ethical issues related to advocacy. Students develop a suitable advocacy strategy to achieve objectives related to a specific social issue. In developing the strategy appropriate tactics are identified along with a plan to communicate impactful messages relating to key stakeholders who influence the social cause.