University of Technology Sydney

21493 Principles of Marketing

There are course requisites for this subject. See access conditions.


This subject covers the basic principles of marketing. It develops an understanding of the overall process of marketing planning, implementation and control in the contemporary business environment. It also develops a basic understanding of marketing information systems; market research and marketing ethics; market segmentation, targeting and positioning; buyer behaviour; product development; and the development of marketing mix strategies for goods and services.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.