21066 Innovation and Entrepreneurship

Description

This subject presents students with a perspective on how innovation and entrepreneurship occur – across industries and firms, in large and established organisations and in small and new ventures. The subject examines broad processes of innovation (the creation of markets, the flow of ideas, the dynamics of invention and commercialisation) and also related organisational processes (strategy, structure and internal processes that foster creativity) that are relevant to all organisations and essential to those seeking to develop an entrepreneurial mindset. Students gain an appreciation of the competitive, institutional, political and economic drivers of innovation and entrepreneurship, and gain practical insights into analysing business model viability, assessing opportunities, creating new ventures and designing effective organisations for innovation.