20109 Introduction to Strategy

Description

This subject is designed to give students a broad overview of the complexity of developing and implementing strategy in a local, national, and international business environment. They are encouraged to explore the context of wicked problems, contemporary challenges, ethical dilemmas and sustainability issues in different business and organisational environments. Students gain an understanding of how changes in the business and organisational environment, business modelling, competitive intelligence and scenario analysis inform and affect strategic decision-making and managerial processes.