20108 Introduction to International Business
6cpThere are course requisites for this subject. See access conditions.
Undergraduate
Description
This subject covers issues related to the macro-level environment within which international firms operate, such as the different political, economic, socio-cultural and legal country contexts, and the firm-level strategies to manage cross-border operations within these contexts.
Students examine opportunities and challenges associated with contemporary patterns of globalization, including those presented by pressures to enact sustainable and ethical practices across national boundaries. Through applying theories and frameworks to analyse case studies of international firms, they gain a comprehensive understanding of the tensions associated with international business activities.
Detailed subject description.