20105 Innovation and Entrepreneurship6cp; availability: C10226 Bachelor of Business (Shanghai University) students only
There are course requisites for this subject. See access conditions.
The aim of this conceptual and decision-making subject is to provide students with the competencies and skills necessary for understanding, implementing and then managing the entrepreneurial innovation process within a highly competitive global environment.
Entrepreneurship/intrapreneurship is more than the mere creation of a new business. Seeking opportunity, taking risks and having the tenacity to push ideas into reality are special characteristics that permeate entrepreneurial individuals. Entrepreneurship is an integrated concept that has revolutionised the way business is conducted. Students are required to study how winning entrepreneurs think, act and perform.
Detailed subject description.