11501 Practice: Advocacy6cp; 2hpw (lecture), 1hpw (tutorial), weekly, on campus
Requisite(s): (11503 Practice: The Profession AND 11504 Practice: Research Cultures AND 11502 Practice: Finance and Project Management) OR ( 11184 Landscape Architecture Studio 6 )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject applies knowledge developed in the field of marketing and business studies to architecture in order to equip students for successful practice. The subject recognises that success in the industry is contingent not only on good design skills but on a range of other skills and services that includes the capacity to clearly articulate architectural ambitions to a range of audiences, and to achieve a public profile through diverse media. The impact of new media and techniques upon architectural practice is analysed and strategies for working with new and emerging media are tested. The subject also uses case studies to support and critically understand marketing theory and practices. Subject areas include entrepreneurship; research and development; strategy and marketing; copyright and moral rights as they apply to design; client and public relationships; new business development; decision-making and leadership; media and publishing; competitions and awards.
Spring session, City campus
Detailed subject description.