MAJ08480 Marketing
The Marketing major develops an understanding so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.
Completion requirements
| 24710 Buyer Behaviour | 6cp | ||
| 24720 Introduction to Marketing Research | 6cp | ||
| 24730 Marketing Strategy | 6cp | ||
| 24790 Business Project: Marketing (Capstone) | 6cp | ||
| Select 24 credit points of options: | 24cp | ||
| 24752 Brand Management | 6cp | ||
| 24729 Digital Marketing for Managers | 6cp | ||
| 24749 Entrepreneurial Marketing Management | 6cp | ||
| 24750 Marketing Analytics | 6cp | ||
| 24713 Marketing Channel Management in a Digital World | 6cp | ||
| 24736 Marketing Communications | 6cp | ||
| 24760 Pricing and Revenue Management | 6cp | ||
| 24742 Product Innovation Management | 6cp | ||
| 24707 Strategic Business Marketing | 6cp | ||
| 24738 Strategic International Marketing | 6cp | ||
| 24706 Strategic Services Marketing | 6cp | ||
| Total | 48cp |