MAJ08480 Marketing
The Marketing major develops an understanding so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.
Completion requirements
24710 Buyer Behaviour | 6cp | ||
24720 Applied Marketing Research | 6cp | ||
24730 Marketing Strategy | 6cp | ||
24790 Business Project: Marketing (Capstone) | 6cp | ||
Select 24 credit points of options: | 24cp | ||
24752 Brand Management | 6cp | ||
24729 Digital Marketing for Managers | 6cp | ||
24749 Entrepreneurial Marketing Management | 6cp | ||
24750 Marketing Analytics | 6cp | ||
24713 Marketing Channel Management in a Digital World | 6cp | ||
24736 Marketing Communications | 6cp | ||
24760 Pricing and Revenue Management | 6cp | ||
24742 Product Innovation Management | 6cp | ||
24707 Strategic Business Marketing | 6cp | ||
24738 Strategic International Marketing | 6cp | ||
24706 Strategic Services Marketing | 6cp | ||
Total | 48cp |