University of Technology Sydney

C10436v1 Bachelor of Communication (Public Communication) Bachelor of Languages and Cultures

Award(s): Bachelor of Communication (Public Communication) (BComm)
Bachelor of Languages and Cultures (BLangCultures)

CRICOS code: 103076A
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Notes

There is no direct admission to this course. Current UTS students in combined Bachelor of Arts in International Studies courses may be able to submit an Internal Course Transfer (Continuing) application to transfer into this course. Check with the Student Centre.


Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information

Overview

The Bachelor of Languages and Cultures offers students studies in languages other than English, culture and society focused on developing their intercultural and linguistic capabilities. It also offers a capstone subject that allows students to design and carry out a small-scale research project that requires them to apply their linguistic skills and cultural knowledge.

The combined Bachelor of Communication (Public Communication) Bachelor of Languages and Cultures provides students with intercultural and linguistic skills that raise their awareness of the international implications of public communication processes and industries. Students develop an understanding and awareness of a language other than English languages and another culture and refine their intercultural skills. Students also develop their professional skills in writing, research and evaluation.

This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.

Career options

Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

Com.1.1 Possess a well-developed awareness of professional practice in the context of the communication industries
Com.1.2 Apply theoretically informed understanding of the communication industries in independent and collaborative projects across a range of media
Com.2.1 Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries
Com.2.2 Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work
Com.3.1 Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange
Com.3.2 Employ professional skills responsibly and respectfully in a global environment
Com.4.1 Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture
Com.4.2 Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
Com.5.1 Develop capacity to engage with current issues and to act ethically in Australian and international settings
Com.5.1 Possess the awareness of ethical practice in the personal, political and professional contexts of civil society
Com.5.2 Possess the skills to behave ethically in personal and professional contexts
Com.6.1 Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts
Com.6.2 Demonstrate digital literacy and production skills across a range of media and media texts
LC.1.1 Employ effective cultural strategies to operate within professional settings in Australia and internationally
LC.2.1 Conduct independent research into contemporary societies and cultures
LC.2.2 Evaluate research findings and creatively use research methods in International Studies
LC.3.1 Reflect on and use knowledge of contemporary societies to engage with diverse cultures
LC.3.2 Communicate effectively for everyday and/or professional purposes in an additional language
LC.5.1 Develop capacity to engage with current issues and to act ethically in Australian and international settings
LC.6.1 Communicate clearly and effectively in written and spoken English

Key

COM = Communication course intended learning outcomes (CILOs)

LC = Languages and Cultures course intended learning outcomes (CILOs)

The first digit of each CILO indicates the relevant graduate attribute:

  1. Professional Readiness
  2. Critical and Creative Inquiry
  3. International and Intercultural Engagement
  4. Indigenous Competencies
  5. Active Citizenship
  6. Effective Communication

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Local students

This course is not available via direct entry. Current UTS students wishing to transfer may submit an Internal Course Transfer - Continuing application. To confirm eligibility, check with the UTS Student Centre.

International students

This course is not available via direct entry. Current UTS students wishing to transfer may submit an Internal Course Transfer - Continuing application. To confirm eligibility, check with the UTS Student Centre.

Course duration and attendance

The course is offered on a five-year, full-time basis.

Course structure

Students must complete 240 credit points, consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point language and culture choice. Students who do not meet the requirements to study the second major complete elective subjects. The Bachelor of Arts in Languages and Cultures is not offered as a separate degree but is completed only in combination with the professional degree program.

Course completion requirements

STM91104 Communication core 24cp
MAJ10048 Public Communication 48cp
CBK91115 Cross-disciplinary electives 24cp
CBK91121 Major/Electives 48cp
CBK91972 Language Major Choice 96cp
Total 240cp

Course program

The example program below is for a student commencing in Autumn session with the Germany major as the chosen language and culture major.

Year 1
Autumn session
54000 Citizenship and Communication   8cp
54040 The Ecology of Public Communication   8cp
Select 8 credit points from the following:   8cp
CBK91123 Stream choices 16cp  
Spring session
54001 Digital Literacies   8cp
Select 8 credit points from the following:   8cp
54042 Principles of Public Relations 8cp  
54046 Principles of Advertising 8cp  
Select 8 credit points from the following:   8cp
CBK91123 Stream choices 16cp  
Year 2
Autumn session
97601 German Language and Culture 1   8cp
976001 Foundations in International Studies   8cp
Select 8 credit points from the following:   8cp
54043 Strategic Public Relations 8cp  
54047 Advertising Campaign Practice 8cp  
Spring session
97602 German Language and Culture 2   8cp
Select 8 credit points from the following:   8cp
54044 Media Writing Production 8cp  
54048 Brand Advertising Strategies 8cp  
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Year 3
Autumn session
97603 German Language and Culture 3   8cp
54002 Communicating Difference   8cp
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  
Spring session
976421 Contemporary Germany   8cp
97604 German Language and Culture 4   8cp
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  
Year 4
Autumn session
99218 Intercultural Communication   8cp
CBK91976 Elective   8cp
Select 8 credit points from the following:   8cp
CBK91975 Language Choice 16cp  
Spring session
992219 Languages and Cultures Capstone Project   16cp
Select 8 credit points from the following:   8cp
CBK91975 Language Choice 16cp  
Year 5
Autumn session
Select 8 credit points from the following:   8cp
54045 Organisational Communication 8cp  
54049 Professional Advertising Practice 8cp  
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Spring session
54041 Integrated Communication   8cp
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS