C10367v1 Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies
Award(s): Bachelor of Communication (Public Communication) (BComm)Bachelor of Arts in International Studies (BA)
UAC code: 609320 (Autumn session)
CRICOS code: 087765B
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus
Notes
Students who commenced the Bachelor of Arts in Communication (Public Communication) Bachelor of Arts in International Studies before 2016 can view their course program at Course transition arrangements.
Overview
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Assumed knowledge
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Professional recognition
Other information
Overview
The combined theoretical and practical approach in this course develops ethical, effective communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.
The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.
This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.
International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.
Career options
Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.
Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| Com.1.1 | Possess a well-developed awareness of professional practice in the context of the communication industries |
| Com.1.2 | Apply theoretically informed understanding of the communication industries in independent and collaborative projects across a range of media |
| Com.2.1 | Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries |
| Com.2.2 | Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work |
| Com.3.1 | Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange |
| Com.3.2 | Employ professional skills responsibly and respectfully in a global environment |
| Com.4.1 | Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture |
| Com.4.2 | Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| Com.5.1 | Possess the awareness of ethical practice in the personal, political and professional contexts of civil society |
| Com.5.2 | Possess the skills to behave ethically in personal and professional contexts |
| Com.6.1 | Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts |
| Com.6.2 | Demonstrate digital literacy and production skills across a range of media and media texts |
| INT.1.1 | Employ effective cultural strategies to operate within professional settings in Australia and internationally. |
| INT.2.1 | Conduct independent research into contemporary societies and cultures. |
| INT.2.2 | Evaluate research findings and creatively use research methods in International Studies. |
| INT.3.1 | Reflect on and use knowledge of contemporary societies to engage with diverse cultures. |
| INT.3.2 | Communicate effectively for everyday and/or professional purposes in an additional language. |
| INT.4.1 | Value Indigenous knowledges and sovereignty in Australian and international settings. |
| INT.5.1 | Develop capacity to engage with current issues and to act ethically in Australian and international settings. |
| INT.6.1 | Communicate clearly and effectively in written and spoken English. |
Key
COM = Communication course intended learning outcomes (CILOs)
INT = International Studies course intended learning outcomes (CILOs)
The first digit of each CILO indicates the relevant graduate attribute:
- Professional Readiness
- Critical and Creative Inquiry
- International and Intercultural Engagement
- Indigenous Competencies
- Active Citizenship
- Effective Communication
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
There are no prior language requirements for the international studies program. Entry level to the various language and culture programs depends upon students' prior knowledge of the relevant language. Students are admitted to the international studies program with no guarantee of entry to a specific major, although every effort is made to meet students' preferences.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Pathway course
Successful completion of the Insearch Diploma of Communication (DC) with a WAM of at least 70 per cent guarantees international students entry into this course with one year of recognition of prior learning.
Assumed knowledge
There are no prior language requirements for the international studies program.
External articulation
The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions for the courses listed:
- UTS Insearch: Diploma of Communication
- Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
- Temasek Polytechnic, Singapore: Diploma in Communication and Media Management
- Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication.
Course duration and attendance
The course is offered on a five-year, full-time basis. Students spend two sessions of study at a university or other higher education institution in the country of their major.
Course structure
Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point country major choice. Students who do not meet the requirements to study the second major complete elective subjects.
Overseas study
Students spend their fourth year of study at a university overseas.
Industrial training/professional practice
Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.
Course completion requirements
| STM91104 Communication core | 24cp | |
| MAJ10048 Public Communication | 48cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| CBK91121 Major/Electives | 48cp | |
| CBK90005 Country major choice | 96cp | |
| Total | 240cp |
Course diagram
Course program
A typical course program is shown below for students commencing in Autumn session with the Germany major as the chosen international studies major. Other countries may be chosen from the list of majors in CBK90005; the program has the same structure but with subjects specific to the chosen country major.
Students have the option of completing either a Public Relations stream (STM91123) or an Advertising stream (STM91124).
All students choose a second major stream when enrolling in their first session. This 16-credit-point stream consists of two major subjects from another major. Students can choose any second major (excluding Media Arts and Production) and, subject to meeting criteria, they can apply to continue with their chosen second major (the remaining 32 credit points, i.e. another four subjects).
Students who choose not to continue with their second major choice or who do not meet the eligibility criteria, continue in their course by choosing 32 credit points of electives (i.e. four subjects).
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 54040 The Ecology of Public Communication | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91123 Stream choices | 16cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| 54042 Principles of Public Relations | 8cp | |
| 54046 Principles of Advertising | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91123 Stream choices | 16cp | |
| Year 2 | ||
| Autumn session | ||
| 97601 German Language and Culture 1 | 8cp | |
| 976001 Foundations in International Studies | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| 54043 Strategic Public Relations | 8cp | |
| 54047 Advertising Campaign Practice | 8cp | |
| Spring session | ||
| 97602 German Language and Culture 2 | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| 54044 Media Writing Production | 8cp | |
| 54048 Brand Advertising Strategies | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Year 3 | ||
| Autumn session | ||
| 97603 German Language and Culture 3 | 8cp | |
| 54002 Communicating Difference | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91124 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 976421 Contemporary Germany | 8cp | |
| 97604 German Language and Culture 4 | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91124 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Year 4 | ||
| Autumn session | ||
| 977420 In-country Study and Fieldwork Project 1: Germany | 24cp | |
| Spring session | ||
| 978420 In-country Study and Fieldwork Project 2: Germany | 24cp | |
| Year 5 | ||
| Autumn session | ||
| Select 8 credit points from the following: | 8cp | |
| 54045 Organisational Communication | 8cp | |
| 54049 Professional Advertising Practice | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91124 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Spring session | ||
| 54041 Integrated Communication | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91124 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
Honours
The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.
Professional recognition
Public Relations Institute of Australia; International Advertising Association
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
UTS: International Studies