University of Technology, Sydney

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57225 Advanced Creative Entrepreneurship

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2020 is available in the Archives.

UTS: Communication: MAP and Sound and Music Design
Credit points: 8 cp
Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Description

This subject extends students' capacity to facilitate and manage a sustainable and adaptable creative and commercial practice in a rapidly changing creative media environment. Students explore practices of creative entrepreneurship to provide them with a platform for the development of new ideas and approaches for working in the media and creative industries via scenario-based models. They develop strategies for managing the demands of clients and creative content markets, while staying fiscally solvent and producing robust creative work. Students respond to industry style briefs to produce creative business proposals which explore techniques such as pitching, persona and role-play based scenarios together with the production of online and portfolio materials. Students develop skills in collaborative project management, the strategising of promotional campaigns, the iteration of ideas and refinement of concepts in response to feedback.