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32001 Mobile Commerce Technologies

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2018 is available in the Archives.

UTS: Information Technology: Electrical and Data Engineering
Credit points: 6 cp

Subject level:

Postgraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Recommended studies: basic internet knowledge

Description

This subject introduces students to mobile commerce technologies and applications in a collaborative environment. It highlights the unique challenges associated with the arrival of mobile technologies in the m-enterprise.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:

1. Explain the growth of m-commerce , the wireless Internet and wireless devices;
2. Assess wireless technologies and their impact on business;
3. Distinguish between location identification technologies and location based services;
4. Develop strategies for mobile information systems and marketing;
5. Explain the advances being made in m-payment technologies;
6. Identify the social, legal and security issues surrounding m-commerce;
7. Construct the infrastructure and services required for wireless and m-commerce
8. Pitch a solution and engage an audience

Course intended learning outcomes (CILOs)

This subject also contributes specifically to the development of the following Course Intended Learning Outcomes (CILOs):

  • Demonstrate research skills (B.6)
  • Manage own time and processes effectively by prioritising competing demands to achieve personal goals (Manage self) (D.1)
  • Reflect on personal and professional experiences to engage in independent development beyond formal education for lifelong learning (D.2)
  • Communicate effectively in ways appropriate to the discipline, audience and purpose. (E.1)
  • Work as an effective member or leader of diverse teams within a multi-level, multi-disciplinary and multi-cultural setting (E.2)
  • Appreciate ethical implications of professional practice (F.2)
  • Understand cross-cultural issues (regions or workplaces) (F.3)
  • Be aware of global perspectives (needs, rules/regulations, and specifications) (F.4)

Teaching and learning strategies

This is a inquiry-based subject in which students collaborate in class sessions to workshop the technical and business skills needed to create a mobile commerce solution and associated technologies. Prior to each class, students review the material in UTSOnline and prepare a brief explanation of how the concepts apply to their project. There are several cycles of receiving feedback built into each session, starting from week 1. Students review existing mobile commerce solutions and will work in small groups during class to discuss their strengths and weaknesses in class with peer and tutor feedback on the quality of their review. Weekly lectures review the essential concepts in the subject and students' understanding will be checked in question and answer sessions and online quizzes. Students work in groups during class on their proposals. The group proposals are critiqued in class by tutors and other groups to determine the implications of social, legal and security issues. Current issues in the area are introduced and discussed in the class sessions. Students develop presentation skills by viewing previous examples, and practice on a case study with peer and tutor feedback on areas of improvement.

Content (topics)

Major topics to be covered in this subject (not necessarily in this order) are:

  1. Enabling technologies for m-commerce such as network, service and middleware technologies. Mobile protocols and architectures; Wireless personal Area networks (WPANs) and wearable computers;
  2. Mobile terminals including Bluetooth and smartcards. Bluetooth profiles for usage;
  3. Localization technologies and personalization and content delivery/format/screen design;
  4. Enabling applications for m-commerce such as corporate and personal email, instant messaging, mobile chat and video. The mobile customer;
  5. Analysis, design, construction, modification and implementation of computer-based mobile information systems for organizations;
  6. Mobile to Consumer applications such as:
    • Mobile banking
    • Mobile investing
    • Mobile shopping
    • Mobile ticketing
    • Mobile passports
    • Mobile record keeping
    • Mobile gaming
    • Mobile billing and payments;
  7. Mobile Business applications:
    • Mobile dispatching
    • Mobile sales force   management;
  8. Mobile portals;
  9. Mobile commerce strategies;
  10. Mobile commerce implications:
    • Security
    • Social
    • Legal
  11. Future technologies;
  12. Evaluation and management of mobile information  systems;
  13. Adoption studies

Assessment

Assessment task 1: Design of a mobile commerce application

Objective(s):

This assessment task addresses the following subject learning objectives (SLOs):

1, 2, 3, 4, 5, 6 and 7

This assessment task contributes to the development of the following course intended learning outcomes (CILOs):

B.6, D.1, D.2, F.2, F.3 and F.4

Type: Project
Groupwork: Individual
Weight: 30%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
research integration, innovation and quality of details and refinements 100 1, 2, 3, 4, 5, 6, 7 B.6, D.1, D.2, F.2, F.3, F.4
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 2: Final test (individual)

Objective(s):

This assessment task addresses the following subject learning objectives (SLOs):

1, 2, 3, 4, 5, 6 and 7

This assessment task contributes to the development of the following course intended learning outcomes (CILOs):

B.6, E.1, E.2, F.2, F.3 and F.4

Type: Quiz/test
Groupwork: Individual
Weight: 40%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Correctness of the answers, problem solving 100 1, 2, 3, 4, 5, 6, 7 B.6, E.1, E.2, F.2, F.3, F.4
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Assessment task 3: Group assessment and road show

Objective(s):

This assessment task addresses the following subject learning objectives (SLOs):

1, 2, 3, 4, 5, 6, 7 and 8

This assessment task contributes to the development of the following course intended learning outcomes (CILOs):

B.6, E.1, F.2, F.3 and F.4

Type: Project
Groupwork: Group, group assessed
Weight: 30%
Criteria linkages:
Criteria Weight (%) SLOs CILOs
Depth of analysis, credibility of evidence, clarity of writing and presentation 100 1, 2, 3, 4, 5, 6, 7, 8 B.6, E.1, F.2, F.3, F.4
SLOs: subject learning objectives
CILOs: course intended learning outcomes

Recommended texts

E-Commerce 2016, 12/E

Kenneth C. Laudon, New York University and Carol Traver

ISBN-13: 9780133938951

or http://www.azimuth-interactive.com/ecommerce12e/

References

http://online.uts.edu.au - MOBILE COMMERCE TECHNOLOGIES (32001A)