University of Technology Sydney

21657 International Sport Management

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

UTS: Business: Management
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

Requisite(s): 48 credit points of completed study in Business Faculty Bachelor's Degree OR 48 credit points of completed study in Business Faculty Bachelor's Combined Degrees OR 48 credit points of completed study in Health Faculty Bachelor's Degree OR 48 credit points of completed study in Health Faculty Bachelor's Combined Degrees
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 27253 Sport in the Global Marketplace

Description

The subject seeks to develop knowledge of sport marketplaces in a range of international contexts. It examines how global–local forces produce pressure for the adoption or adaptation of dominant modes of sport organisation. An underlying assumption is that awareness of global–local dynamics of economy, politics, culture and sport performance are necessary for advanced leadership of sport in dynamic international settings.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Demonstrate an understanding of the scope and scale of sport in the global marketplace
2. Define the limitations of ‘globalisation’ as a worldwide research theory/process in the context of sport
3. Describe similarities and differences in the production, promotion, consumption and practice of sport in advanced and developing nations
4. Recognise specific and persistent problems in the global production and consumption of sport, and be able to evaluate the role of sport in a variety of intercultural settings as well as social and economic systems

Contribution to the development of graduate attributes

This subject is aligned with the graduate attributes of communication and collaboration.

This subject seeks to develop knowledge of sport marketplaces in a range of international contexts. It examines how global-local forces produce pressure for the adoption or adaptation of dominant modes of sport organisation. An underlying assumption is that awareness of global-local dynamics of economy, politics, culture, and sport performance are necessary for advanced leadership of sport in dynamic international settings.

This subject is core to the Bachelor of Management (Sport Business Major), and an elective in the Bachelor of Sport and Exercise Management and the Bachelor of Sport and Exercise Science.

This subject also contributes specifically to the development of the following Program Learning Objectives for the Sport Business Major in the Bachelor of Management:

  • Develop effective communication skills to enable cogent knowledge transfer with colleagues to achieve productive project outcomes relevant to professional practice (2.1)

Teaching and learning strategies

The lectures and tutorials include a range of teaching and learning strategies. Key concepts are taught using individual and group exercises, scenario-based problem solving, and case studies. Some lectures will be conducted by guest speakers representing different sectors of the sport industry. Content for this subject will be supported by the UTS Learning Management System.

Students are expected to read, reflect on and critique the weekly materials including research articles, case studies, and associated practical and academic sources in preparation for the lectures and tutorials. In-class sessions will build on these sources and lead into collaborative problem-based workshop sessions with design thinking elements. These workshop sessions are problem-based and will combine pre-class activities with active learning experiences that go beyond the prescribed group activities that form the official assessment. In-class feedback on group activities and prescribed pre-work will be provided weekly from session 2 onwards.

Content (topics)

  • Scope and scale of the international sport marketplace
  • Development of the multinational sporting enterprise
  • Overseas outsourcing of sporting goods production
  • Gain or drain? International migration of athletic talent
  • Global sport and governance: The IOC and FIFA
  • The global anti-doping movement and WADA
  • Innovative international sport franchises: IPL, UFC and LFL
  • The influence of new technologies on global sport
  • Global sport-for-development initiatives

Assessment

Assessment task 1: Integrative Reflection (Individual)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3 and 4

Weight: 30%
Length:

800 words (plus references)

Assessment task 2: Investigative Report (Group)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3 and 4

Weight: 30%
Length:

15 minute oral presentation (plus 5 minutes student-led discussion or activity)

Assessment task 3: Exam (Individual)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3 and 4

Weight: 40%
Length:

2 hours

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

Weekly readings are provided to students via e-links on Canvas.

Recommended texts

Schulenkorf, N., & Frawley, S. (Eds.). (2017). Critical Issues in Global Sport Management. Abingdon: Routledge.

Guide to Writing Assignments: http://www.uts.edu.au/current-students/business/study-and-assessment-resources/developing-your-academic-writing