21639 Event Impacts and Legacies

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2024 is available in the Archives.

UTS: Business: Management
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27192 Event Impacts and Legacies

Description

This subject provides an overview of the events sector, along with the functions and impacts that events have from the perspective of various groups and organisations within a society. Additionally, it examines various approaches that can be used to assess event impacts. The issue of planning for event legacies is also examined. Case studies feature strongly in this subject.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:

1.	Identify the full range of event forms and describe the range of public and private organisations involved in the events field
2.	Describe and discuss the diverse roles events perform from the perspective of the communities, groups, and public and private organisations that conduct them
3.	Describe the full range of potential impacts and legacies (both positive and negative) that events have on their communities
4.	Demonstrate an understanding of best practice methods that can be employed to assess economic and non-economic impacts of events on their host communities

Contribution to the development of graduate attributes

This subject aligns with the graduate attribute of social responsibility and cultural awareness.

The subject provides students with an understanding of the events sector and the roles, impacts, and legacies of events from the perspective of various groups and organisations within society. Additionally, it seeks to introduce students to best practice approaches to the measurement of event impacts. A further feature of this subject is an exploration of the trends and issues that may serve to condition, or in some way influence, event-related impacts and legacies in the future.

This subject also contributes specifically to the development of the following Program Learning Objective for the Event Management major:

Evaluate and implement ethical principles in respect of managing for social responsibility, including knowledge of cultural diversity, economic equity, and environmental sustainability as they relate to professional practice (3.1)

Teaching and learning strategies

This subject involves a variety of teaching and learning activities, including lectures, tutorials, collaborative group work, student presentations, case studies and invited guest speakers.

Students are expected to read and reflect upon assigned weekly materials including pre-recorded lecture resources, videos and reading materials provided via Canvas, so that they are prepared to participate in class discussion and problem-solving exercises.

Tutorials are designed to offer active learning experiences, where students can work collaboratively on tasks including problem-based scenarios and case study analyses. There will be opportunities for collaborative discussions of key concepts and case studies, as well as sharing of knowledge and experience with peers.

In-class feedback on learning activities will be provided by the lecturer and/or tutors from week 2 onwards, allowing students the opportunity to gain early formative feedback.

Content (topics)

• Event forms and their characteristics
• The nature of the event sector
• Functions performed by events from the perspective of public and private sector organisations, and the broader community
• Event impacts: sociocultural; environmental; economic; tourism; and political
• Measuring economic and non-economic event impacts
• Planning for event legacies
• Case studies

Assessment

Assessment task 1: Critical Reflection Paper (Individual)

Objective(s):	This addresses subject learning objective(s): 1 and 2
Weight:	20%

Assessment task 2: Case Study (Group)

Objective(s):	This addresses subject learning objective(s): 2, 3 and 4
Weight:	30%
Length:	Presentation - 10 minutes plus Q&A from the audience Submit a copy of your presentation slides, including a full list of references used in completing your case study

Assessment task 3: Final Exam (Individual)

Objective(s):	This addresses subject learning objective(s): 1, 2, 3 and 4
Weight:	50%

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

There is no prescribed text for this subject. Prescribed readings will be made available through Canvas. For further readings see the list below.

References

Allen, J., Harris, R., & Jago, L. (2021). Festival and special event management essentials. Milton, Queensland: John Wiley and Sons

Brown, G., Chalip, L., Jago, L. & Mules, T. 2004, 'Developing Brand Australia: examining the role of events', in N. Morgan, A. Pritchard & R. Pride (eds.), Destination Branding: Creating the Unique Destination Proposition, 2nd edn, Elsevier Butterworth-Heinemann, Jordan Hill, Oxford, pp. 279-305.

Chalip, L. 2006, 'Towards Social Leverage of Sport Events', Journal of Sport & Tourism, vol. 11, no. 2, pp. 109-127.

Dwyer, L., Mellor, R., Mistilis, N. & Mules, T. 2000, 'A framework for assessing "tangible" and "intangible" impacts of events and conventions', Event Management, vol. 6, pp. 175-189.

Edwards, D., Foley, C., Dwyer, L., Schlenker, K., & Hergesell, A. 2014, 'Evaluating the economic contribution of a large indoor entertainment venue: an inscope expenditure study', Event Management: An International Journal, vol. 18, no. 4, pp. 407-420.

Foley, C., Schlenker, K., Edwards, D., & Lewis-Smith, L. 2013, ‘Determining Business Event Legacies Beyond the Tourism Spend: An Australian Case Study Approach’, Event Management: An International Journal, vol. 17, pp.311–322.

Fredline, E., Jago, L. & Deery, M. 2003, 'The development of a generic scale to measure the social impacts of events', Event Management, vol. 8, pp. 23-37.

Getz, D. 2005, Event Management and Event Tourism (2nd ed.), Cognizant Communication Corporation, New York.

Hall, C. M. 1992, Hallmark Tourist Events: Impacts, Management and Planning, Belhaven Press, London.

Jones, M. 2014, Sustainable Event Management: A Practical Guide (2nd ed.), Routledge, Abingdon, Oxon.

Jonson, P., Small, J., Foley, C., & Schlenker, K. 2015, 'All Shook Up at the Parkes Elvis Festival: The Role of Play in Events'. Event Management: An International Journal, vol.19, no. 4, pp. 479–493.

Kim, S. S. & Petrick, J. F. 2005, 'Residents' perceptions on impacts of the FIFA 2002 World Cup: the case of Seoul as host city', Tourism Management, vol. 26, pp. 25-38.

Schlenker, K., Foley, C.T. & Carroll-Dwyer, E. 2016, 'The Parkes Elvis Festival: Attendee and host community perspectives' in Newbold, C. & Jordan, J. (eds), Focus on World Festivals Contemporary Case Studies and Perspectives, Goodfellow, Oxford, pp. 299-308.

Schlenker, K., Foley, C., & Getz, D. 2010, Encore Festival and Event Evaluation Kit: Review and Redevelopment, Gold Coast, CRC for Sustainable Tourism Pty Ltd.

Schulenkorf, N. & Schlenker, K. In press, 2016, 'Leveraging Sport Events to Maximize Community Benefit in Low- and Middle-Income Countries'. Event Management: An International Journal.

Schulenkorf, N., Schlenker, K. & Thomson, A. 2017, 'Event Leverage and Sport Mega-Events' in Managing Sport Mega-Events, Routledge, Abingdon, pp. 139-149.

Schulenkorf, N., Thomson, A. & Schlenker, K. 2011, ‘Intercommunity Sport Events: Vehicles and Catalysts for Social Capital in Divided Societies’, Event Management: An International Journal, vol. 15, no. 2, pp. 105-119.

Small, K. 2007, ‘Social dimensions of community festivals: an application of factor analysis in the development of the Social Impact Perception (SIP) scale’, Event Management: An International Journal, vol. 11, no. 1-2, pp.45-55.

Small, K., Edwards, D. & Sheridan, L. 2005, 'A flexible framework for evaluating the socio-cultural impacts of a small festival', International Journal of Event Management Research, vol. 1, no. 1, pp. 66-77.

Thomson, A., Schlenker, K., & Schulenkorf, N. 2013, 'Conceptualising Sport Event Legacy', Event Management: An International Journal, vol. 17, no. 2, 111-122.

Thomson, A., Schlenker, K., Schulenkorf, N. & Brooking, E. 2017, 'The Social and Environmental Consequences of Hosting Mega-Sport Events' in Frawley, S. (ed), Managing Sport Mega-Events, Routledge, Abingdon, pp. 150-164.

Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. & McMahon-Beattie, U. (eds) 2004, Festivals and Events Management: An International Arts and Culture Perspective, Elsevier Butterworth-Heinemann, Oxford.

Other resources

SELECTED JOURNALS
Event Management (Formerly Festival Management and Event Tourism)
International Journal of Event Management Research
Journal of Convention and Exhibition Management
Journal of Sport Tourism
Tourism Management

SELECTED WEB SITES
www.ife a.com
www.ises.org.au
www.SpecialEvents.com.au

STATE EVENT BODIES

Queensland Events: http://www.qldevents.com.au/
Victorian Major Events Company: http://www.vmec.com.au/
Destination NSW: http://www.destinationnsw.com.au/events
Events South Australia: http://tourism.sa.gov.au/events.aspx
Events Tasmania: http://www.eventstasmania.com/
EventsCorp (WA): http://www.tourism.wa.gov.au/Events/Pages/Major_Events.aspx
NT Major Events Company: https://www.ntmajorevents.com.au/