University of Technology, Sydney

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88941 Experience Economy

6cp
There are course requisites for this subject. See access conditions.

Description

This subject introduces students to post-industrial capitalism, variously called the service economy, the information economy, the knowledge economy, the experience economy, and the support economy. Through a series of readings, seminars, observations and self-interrogations, students explore the contexts that are making branding significant, such as globalisation, quality assurance, customer relations management, human resources management, post-materialist societal values, and dematerialisation. The subject involves fieldwork investigating how businesses are packaging experiences for target audiences and the critical reflection by each student of their own consumption habits and values.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.