University of Technology, Sydney

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87100 VC Project: Ways of Seeing

Requisite(s): 87631c VC Design Studio: Text and Image 1
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses. See access conditions.



Visual communication designers learn to work with image and text to communicate clearly and engage the viewer. In this subject students are introduced to processes and techniques that support the development of distinctive, effective design outcomes. Through a series of studio-based exercises, students explore the communicative and creative possibilities of image and text. Students develop an understanding of the value of sustained processing. As they move through projects they have an opportunity to focus their attention on different aspects of practice – working with materials, investigating formal principles, investigating perceptual phenomena, generating and articulating design concepts, and collaborating to critique the work of peers.

An important source of design inspiration is the student's own lived experience. Students are introduced to fundamental concepts that allow them to understand the way in which they perceive and make sense of graphic form. They are asked to consider the role that the designer plays in shaping perception. Students undertake exercises to cultivate the practice of active observation. They investigate the communication of ideas through visual similarities, metaphor and juxtaposition.

Typical availability

Autumn session, City campus

Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.