University of Technology, Sydney

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86150 Consumer Environments

6cp
There are course requisites for this subject. See access conditions.

Undergraduate

Description

This subject explores the design of tangible and intangible communication environments. This includes tangible channel environments represented by stores, shopping centres and service venues, and intangible channels such as new media and the internet. The application of marketing theory and the notion of brand and its realisation within these environments is explored through a series of design projects. Conceptual strategy, concept design, client presentation techniques and contract documents including working drawings are included within the assessment.

Typical availability

Autumn session, City campus
Spring session, City campus


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.