University of Technology, Sydney

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84812 Product Design Major Studio

12cp; 1.5hpw (interactive lecture), 2hpw (research studio), 2hpw (design studio)
Requisite(s): 84811 Smart Design


The subject focus is on understanding the role of integrated product design in terms of design-driven innovation. The connection between design and business of varying scale and capability is explored through design projects, research, lectures and active studio engagement. The terms of innovation as a differentiating factor in a competitive market require strategic, research-driven design values that are visionary and culturally compatible rather than entirely standardised by conventional manufacturing technologies. The subject considers issues relating to ethics, intellectual property, innovation, design thinking, design expertise and contractual administration in new product development, preparing students for either graduation or further advanced study in design.

Detailed subject description.

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