University of Technology, Sydney

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79011 Marketing Law

6cp
Requisite(s): 79203 Business Law and Ethics OR 70110 Introduction to Law
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Undergraduate

Description

Students completing this subject gain an in-depth knowledge of the federal and state laws that regulate marketing activities in Australia. Current challenges to marketing law such as the rise of social media, artificial intelligence and data analytics are also explored. Topics covered include consumer protection, product liability, product safety and standards, industry standards for pharmaceuticals and cosmetics, intellectual property, the regulation of competition, and risk assessment and compliance strategies. Students select an area of marketing law to research and present, and in this way deepen their knowledge and further develop their research and communication skills.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.