University of Technology, Sydney

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59333 Advertising Strategies

6cp; availability: not offered to exchange and study abroad students
There are course requisites for this subject. See access conditions.

Elective

Description

Students gain insight into the various agency disciplines and their contribution to campaign research and strategy, creation and production of ideas, media planning, and pitching as an agency team. Topics include the significance of strategic planning in campaign development, conceptual issues involved in the production of advertising ideas, and the development and selling of an integrated campaign to a client. Students engage in scriptwriting and the production of creative campaign concepts for broadcast and social media.

Typical availability

Autumn session, City campus


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.