University of Technology, Sydney

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59330 Advertising Practice

6cp; availability: not offered to exchange and study abroad students
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58118 Principles of Advertising

Elective

Description

In this subject students are introduced to the principles and practice of advertising and its unique role in business and society. Creativity in advertising is examined through an exploration of the art and science of advertising and how these apparent contradictions influence principles and industry practice. Students learn how to develop and present a range of creative ideas appropriate to the various stages of effectively promoting a product, service or idea in sectors as diverse as public, private and not-for-profit.

Typical availability

Spring session, City campus


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.