University of Technology, Sydney

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57996 Marketing and Corporate Communication

8cp; availability: not offered to exchange and study abroad students
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57024 Managing Public Communication Strategies AND 57994 Managing Organisational Communication

Description

In this subject students focus on integrative communication strategies that link stakeholders to an organisation. They examine the intersection of public relations and marketing. They research, design, plan and budget integrated communication strategies for clients in the commercial and not-for-profit sectors. Campaigns may include product promotion, social marketing or corporate identity and reputation.

Typical availability

Autumn session, City campus


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.