University of Technology, Sydney

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57219 Issue and Crisis Communication

8cp; availability: not offered to exchange and study abroad students
There are course requisites for this subject. See access conditions.

Description

This subject introduces students to issues and crisis communication for organisations. Students explore the role of effective communication in relation to issues and crises for organisational sustainability in highly mediatised and networked organisational environments. They examine case studies of best and worst practice to understand how issues can escalate into crises, and the shifting role of strategic communication in this nexus. Students critically analyse the link between issues and crisis management and organisational reputation using appropriate theoretical perspectives. Students learn about complexities in developing and implementing strategies and tactics in relation to issues and during crises.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.