University of Technology, Sydney

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57210 Managing Public Communication

8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57024 Managing Public Communication Strategies

Description

In this subject students gain an understanding of the management aspects of public communication. They explore issues and skills required for managing client relations, such as taking a brief, writing proposals and reports, and confidentiality. Students review and discuss managing communication practices in different operating environments. By critically analysing and applying different ethical perspectives on the selected cases, students understand the significance of ethics at every step of managing communication, from planning to implementation. They learn to adapt to stakeholder and public expectations to maintain a social licence to operate and to ensure sustainability. Students also learn the principles and tools of project management, such as timelines, budgeting and evaluation. By the end of this subject, students understand and are able to perform key tasks for managing communication teams, campaigns and projects.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.