University of Technology, Sydney

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57206 Public Relations and Audience Strategies in Sports

8cp
There are course requisites for this subject. See access conditions.

Description

In this subject students unpack history, trends, practices and issues in contemporary sports public relations. Content covered in lectures and tutorial discussions emphasises the cultural significance of sports and the role that public relations play in the modern business of sport. Students gain a strong theoretical foundation in optimising public relations strategy and tactics and linking it with practical knowledge in areas such as promotion, sponsorship, campaign management, issues and crisis management and community public relations in sports communication. Students develop understanding of the complex commercial and political world of sports by learning about the importance of how public relations create, sustain and/or challenge identities of sports individuals, teams and organisations. They develop skills in oral and written communication through varied assessment tasks that require them to research, design, present and evaluate messages in diverse traditional and online media platforms. Assessments in the subject allows students to work individually or in groups that require critical reflection on a nominated sports phenomenon, an opportunity to examine public relations influence in managing issues and/or crises in sports, and to design, plan and present strategic sports public relations projects.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.