University of Technology, Sydney

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57131 Inventive Media Advertising

8cp
There are course requisites for this subject. See access conditions.

Graduate subject – Public Communication – 400 level

Description

This subject explores the importance of ideas in communication and building brands, the challenges posed by a diverse media landscape and the efficiency of advertising. Against a backdrop of technological change, students examine the consumer's interactions with the media, brands, ideas and advertising. As a component of finding insights and recognising ideas, students examine what changes occur in ideas as they migrate from one channel to another and the associated issues for practitioners. In pursuit of innovative approaches to idea generation, a critical research and practice-based approach is taken in which students explore experimental and industry techniques and critique their value in uncovering ideas with practical potential for advertising. Students develop creative solutions for a variety of channels representative of today's complex media environment.

Typical availability

Spring session, City campus


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.