University of Technology, Sydney

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57023 Communicating with Publics

8cp
There are course requisites for this subject. See access conditions.

Graduate subject - Public Communication - 400 level

Description

In this subject students analyse the social construction of publics and organisation-public relationships. They study different models of public relations practice and draw on current theories about publics, audience and media to help them understand the development of strategies to communicate with internal and external publics. There is a strong focus on identifying the ethical implications of decisions, actions and outcomes in communicating with publics. Students are encouraged to participate in a discussion on approaches to empowering or influencing publics. The attitudes, knowledges, behaviours and issue positions of various publics are studied to enable students to assess how best to communicate with them. Students learn about different research strategies for understanding communicating with publics.

Typical availability

Autumn session, City campus
Spring session, City campus


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.