University of Technology, Sydney

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54084 Transnational Media

8cp
Requisite(s): 32 credit points of completed study in spk(s): C10361-C10364 OR 32 credit points of completed study in spk(s): C10365-C10368 OR 32 credit points of completed study in spk(s): C10372-C10383 OR 32 credit points of completed study in spk(s): C10246-C10251 OR 32 credit points of completed study in spk(s): C10312-C10314 OR 32 credit points of completed study in spk(s): C10359 Bachelor of Communication (Digital and Social Media) Bachelor of Creative Intelligence and Innovation OR 32 credit points of completed study in spk(s): C10371 Bachelor of Communication (Digital and Social Media) OR 32 credit points of completed study in spk(s): C10370 Bachelor of Communication (Creative Writing) Bachelor of Arts International Studies OR 32 credit points of completed study in spk(s): C10369 Bachelor of Communication (Creative Writing) OR 32 credit points of completed study in spk(s): C10311 Bachelor of Arts Communication (Creative Writing) OR 32 credit points of completed study in spk(s): C10314 Bachelor of Arts Communication (Digital and Social Media) OR 32 credit points of completed study in spk(s): C10315-C10317 OR 32 credit points of completed study in spk(s): C10318-C10337 OR 32 credit points of completed study in spk(s): C10252-C10264 OR 32 credit points of completed study in spk(s): C10269 Bachelor of Sound and Music Design OR 32 credit points of completed study in spk(s): C10270 Bachelor of Sound and Music Design Bachelor of Arts International Studies OR 32 credit points of completed study in spk(s): C10276 Bachelor of Music and Sound Design OR 32 credit points of completed study in spk(s): C10277 Bachelor of Music and Sound Design Bachelor of Arts International Studies
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 58317 Transnational Media AND 58324 Investigating Media, Reflective Practices

Description

This subject discusses media practice in a globalising economy to question the effects of developments such as trade liberalisation, technological change and global war on the organisation and operation of media, and the significance of such changes for understanding transnational communication. Students canvass the international communication and media history literature; critically engage with approaches to theorising international communication and global media practice; and explore the politics of transnational media mega-corporations including advertising agencies and their counterparts as well as alternative, do-it-yourself and community-based media including the blogosphere. Students focus on the specific issues of electronic journalism and the possibility of a transnational public sphere of debate; internet advertising and the difficulties of creating viable business models in the online environment; new forms of social networking and interaction found in virtual communities; and the possibilities for new kinds of political and social engagements, and media practices.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.