University of Technology, Sydney

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54061 Digital Media: Marketing, Metrics and Data

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58337 Engagement, Participation, Gamification


Game-like processes are increasingly being used as a communication design method to facilitate interaction, participation and engagement with (and among) diverse audiences or publics. In this subject, students are introduced to theories of technological mediation relating to digital communication and interaction through social media. They undertake critical comparative analysis of digital games to develop an understanding of how game design principles can be used to promote user engagement and participation in game and non-game contexts. This knowledge is used as part of a collaborative design process to create an interactive prototype of a gamified mobile application. The design of interactive tasks in the game develops research skills and introduces concepts and contextual knowledge, as well as developing algorithmic thinking and scripting of rule-based interaction. Considerations of accessibility and intercultural communication are introduced, as well as methods of evaluating digital environments along the lines of aesthetics, usability and resource efficiency.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.