University of Technology, Sydney

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54049 Professional Advertising Practice

8cp
Requisite(s): (54047 Advertising Campaign Practice OR 58129 Advertising Campaign Practice) AND (54048 Brand Advertising Strategies OR 58229 Brand Advertising Strategies)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58230 Professional Advertising Practice

Description

In this subject, students examine the image of their chosen profession and the impact of social and industry perceptions on professional conduct within the advertising industry. Classes focus on the relevant governmental and non-governmental regulatory frameworks, codes of conduct, and legal and ethical issues that guide professional advertising practice. Special consideration is given to professional advertising content. Students identify the responsibilities affecting the professional pathway they plan to pursue and assess their suitability for it. Topics include professional service firms' responsibilities to government, non-government and not-for-profit clients, objectivity and independence, competence, public interest (responsibilities to consumers), integrity, confidentiality, reporting, accountability and aural competency.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.