University of Technology, Sydney

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54048 Brand Advertising Strategies

8cp
Requisite(s): (54046 Principles of Advertising OR 58118 Principles of Advertising) AND (54047 Advertising Campaign Practice OR 58129 Advertising Campaign Practice)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58229 Brand Advertising Strategies

Description

In this subject, students explore consumer relationships with brands, the factors driving change and the use of brand equity models in their management and advertising strategy. A practice-based approach to consumer research develops students' skills in using creative and experimental techniques to uncover ideas for brand advertising. Students present their recommendations for communication as an integrated campaign with creative work in two media channels.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.