University of Technology, Sydney

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54043 Strategic Public Relations

8cp
Requisite(s): (54042 Principles of Public Relations OR 58117 Principles of Public Relations) AND (54040 The Ecology of Public Communication OR 58116 The Ecology of Public Communication)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58128 Strategic Public Relations

Description

This subject equips students with knowledge and practical skills in research, planning and budgeting for strategic communication campaigns. They learn to assess and develop strategy by identifying issues, publics and options for communication and relationship management. They develop their expertise in designing, writing and managing innovative, multimedia campaigns to address client and communication problems and opportunities. Students design and present a professional client pitch.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.