University of Technology, Sydney

Staff directory | Webmail | Maps | Newsroom | What's on

54042 Principles of Public Relations

8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 58117 Principles of Public Relations

Description

In this subject, students learn about theories, models and principles of contemporary public relations. Content covered traces the historical evolution of public relations from technical function to strategic management. Students collaborate in groups to examine public relations' influence in news story development by analysing principles of newsworthiness of media stories. Students are introduced to research, media plan and media release writing as examples of key outputs in public relations practice.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.