University of Technology, Sydney

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54041 Integrated Communication

8cp
Requisite(s): 40 credit points of completed study in spk(s): MAJ10048 Public Communication Major OR 40 credit points of completed study in spk(s): MAJ10024 Public Communication major BAComm
Anti-requisite(s): 58312 Integrated Communication

Description

Students respond to a client brief to develop a communication strategy and produce a major piece of work. Projects can be tailored to students' particular fields of interest in advertising or public relations, or one of their specific sub-disciplines such as social marketing, internal communication, community or media relations, or integrated campaigns. The industry collaboration gives students experience in working with clients and producing a major piece of communication.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.