University of Technology, Sydney

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27706 Destination Planning and Management

6cp
There are course requisites for this subject. See access conditions.

Postgraduate

Description

Destinations are the focal point of tourism. Over a billion people travel internationally each year for business or leisure, and the attractiveness of destinations plays a major role in distributing this flow. Effective destination planning and management is the key to maintaining competitiveness in this global marketplace. Destination planning also involves extensive collaboration with all key sectors of government. This subject explores those elements which characterise a competitive destination. It specifically explores infrastructure planning, the training and education of tourism and hospitality industry professionals, and the key elements which influence a destination's reputation, brand image and marketability. Effective destination management involves establishing and fostering inter-sectoral alliances and coordinating the promotion and marketing of destinations in association with businesses in the transport, accommodation, events, attractions and tour operator sectors of the tourism industry. There is a strong focus in this subject on private and government sector cooperation.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.