University of Technology, Sydney

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24983 Start-up Data, Marketing and Sales

6cp; intensive block mode

Postgraduate

Description

This subject develops market analysis, marketing and sales knowledge and skills for entrepreneurs and innovators. The topics covered provide a basic understanding of how to collect and interpret data about markets, customer behaviour, experiences and sales. This information is used in a start-up environment for developing a path to market for new ventures and for launching new and innovative products or services. Students learn about market segmentation, marketing and sales strategies and how use analytical techniques to make evidence-based decisions and develop data driven start-ups.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.