University of Technology, Sydney

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24800 Strategic Marketing

8cp
There are course requisites for this subject. See access conditions.

Postgraduate

Description

Marketing is about developing and selling products or services that meet consumers' needs. This subject covers the key concepts and analytical tools used to identify, evaluate, develop, target, position and launch products and services that meet market needs while driving sustainable competitive advantage. Included is a simulation game in which teams get a chance to design, price, advertise, promote and distribute products in a competitive marketplace where they battle with each other for market share and profitability. Teaching is based on a combination of lectures, supervised in-class group work and exercises, and case study discussions.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.