University of Technology, Sydney

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24790 Business Project: Marketing (Capstone)

6cp
Requisite(s): ((48 credit points of completed study in spk(s): C04067 Master of Marketing OR 48 credit points of completed study in spk(s): C04261 Master of Marketing (Extension) OR 48 credit points of completed study in spk(s): C04018 Master of Business Administration OR 48 credit points of completed study in spk(s): C04382 Master of Marketing OR 48 credit points of completed study in spk(s): C04383 Master of Marketing (Extension)) AND 24734 Marketing Management AND 24710 Buyer Behaviour)

Postgraduate

Description

This subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.